Research into student made music videos

This video for "If I Had A Gun" by Noel Gallagher's High Flying Birds is purposefully created in reverse order to the order by which the events in the video actually took place, with the first shot being in a graveyard and the final shot being at the scene of a car accident, suggesting that the main character in the video is attending the funeral of the girl who was in the car with him. There is no lip-syncing in this video, and an ongoing narrative is used throughout in order to draw attention to the events (that partially correspond to the lyrics of the song). There is a complete lack of live performance in the video which draws attention the the lyrics as well as the storyline because the viewer has to focus harder in order to follow the story as it may not be clear from the beginning. There are two key characters. The first character is a man who progressively becomes less ready for the funeral throughout the video by removing items of his clothing such as his suit jacket, his tie and his shirt, this is contrasted at the end by the addition of a coat which he finds covering the injured girl. The man is used to tell the story backwards, going from the funeral situation to the original accident which he relives as he repositions himself and his partner in the car. The other character is the woman who only becomes apparent at the end. She is found lying next to the car and, upon seeing her, the audience finally understands the narrative of the video, where the man is reliving his experience. There are several locations, the most significant of which are the graveyard and the site of the crash. These two contrasting locations summarise the whole video, portraying the accident and then the fact that the woman died but the man survived. This corresponds with the sense of guilt that can be felt in the lyrics of the song.